Do you get better decisions by taking less time to think about them?

I am currently reading the book “Blink” by Malcolm Gladwell. Gladwell is certainly one of my favourite authors have learned from “The Tipping Point”, found “Blink” an amazing read so far and am looking forward to outliers. Blink is titled the power of thinking without thinking. Well worth a read if you have the time.

Now back to the original question are decisions that take less time actually better than those that require time and a due diligence process. I honestly believe there is considerable merit in those blink decisions. The computational power of the unconscious human mind is considerably more that the conscious mind. There is tremendous value in that primitive intuitive sort of thinking that you feel rather than actually think. Making decisions with the heart instead of the head can produce far better results.

A really important question to ask yourself in the decision making process is “How do I fell about this decision?” Once you are in tune with your unconscious computer great things can start to happen.

Cheers,

Ian Graham