What you know or don’t know will affect how you perceive situations or opportunities.

My wife recently saw a talk show that described how Yael Naim, the lady that sings the song “New Soul” for the new Apple Macbook Air ad on TV, was discovered. The show explained that the Apple advertising team had heard the song for the Macbook Air while in Europe. The song was performed by the French artist that at the time was relatively unknown. Since the airing of the Apple ad the artists career has sky rocketed.

What I found incredibly interesting about the ad was that before I knew the artist was French I just enjoyed the song for what it was not detecting any accent. After finding out that the artist was from France and hearing the song again I thought to myself, now that you mention it I can detect a French accent.

What you know will affect how you perceive.

Cheers and have a great weekend,
Ian Graham