This is the first in a series of posts dedicated to the book “the power of kindness” by Piero Ferrucci. The book was original written in Italian and translated to English. The “thesis of the book is that true kindness is a strong, genuine, warm way of being.”

The power of kindness tag line is “the unexpected benefits of leading a compassionate life.”

The book discusses and examines the case for kindness and breaks kindness down into its component parts.  The idea is that kindness is made up of a number of essential components which include:

Warmth,
Trust,
Patience,
Loyalty,
Gratitude,
And many others.

Kindness is a collaboration of all of its component parts and without even one of these qualities it is less convincing. The author postulates that kindness is the most efficient and economic attitude because it saves much energy when compared to “suspicion, worry, resentment,” and other negative emotions. Kindness in fact requires less effort than those attitudes that fritter away useless energy building unnecessary defences. 

My posts will take the perspective of applying Mr. Ferrucci’s work to the culture and development of knowledge based start-ups. The quote below is taken directly from “the power of kindness” with respect to the philosophy in a corporate setting.

“And what about business and commerce? Here again we reach the same conclusion. Firms that exploit their workers, degrade the environment, deceive the consumer, and create a waste culture, will perhaps gain in the short term, but in the long run they compete less favourably than those that, in their own interests, do not take advantage of employees, respect the environment, and place themselves at the service of their clients.”

The essence of TheCodeFactory culture will be significantly influenced by Mr. Ferrucci’s work.

Cheers and have a great weekend,
Ian Graham