There is a saying that “God gave you to ears and one mouth for a reason.” That reason would be you should spend twice as much time listening as you do talking. This is particularly important early on in the relationship process. I had blogged about this before and as fate will have it I’ll probably blog about it again. Anyway, … here we go.
I was approached by someone to discuss how we might work together and I am always open to such discussions. So we start the meeting and this person immediately pulls out their marketing collateral and proceeds to explain all of the wonderful things that they do and how great they are. This continues for most of the meeting and my only input is a nod, a yes and the odd um hmm. Not much of a chance to get a word in edge wise. After the feature spew stops and I start to speak the person listens for about a minute and then indicates that time is up and they have to move on to their next meeting.
How motivated do you think I am to do business with this person? (Not very)
What sort of agreement is possible if they have absolutely no clue how we can come to some common ground and only have a one sided understanding of the relationship? (Low probability)
Here are some suggestions for a productive start to that first meeting.
1) Exchange some pleasantries first. Talk about normal stuff to see if you have some common interests. When in doubt and in Canada, the weather is always a great conversation starter.
2) Ask questions:
a. Tell me about your company.
b. What is your role at the company?
c. What sort of agreement would interest you and your company?
d. How do you see our two companies working together?
3) Listen.
4) Then respond.
5) Repeat steps 2, 3 and 4 as necessary.
There is a great saying by that master of the metaphor Stephen Covey “First seek to understand, then seek to be understood.”
Cheers,
Ian Graham
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